Real Estate SEO and Online Marketing Blog by Jerry Mosher

First off, I am on Vacation in Las Vegas and it’s Great. =)

I just realized i forgot to make this post before I started my secret link building campaign for my old Office. The purpose of this is to show you the most powerful part of SEO.

Let me give you a little background on the office website. Their site is just like a lot of real estate websites as in it’s hosted on a CMS(Content Management System), that like most Real Estate CMS’s has it’s limitations and downfalls. And let me tell you, the limitations on this CMS are a bit more anti SEO than most.

First of all, there is a duplicate content issue on this site where the Home button on the homepage is passing link juice to a duplicate page(site:realtyamericagmac.com, Home link:realtyamericagmac.com/index.cfm). Second the Title tag which if given more control over could really help but it always says: “Realty America GMAC” in the beginning. If that could be moved to display after the target keyword phrase, I think they might have a shot at the #1 spot on google.

Anyway, I have done a little SEO on this site in the past and currently just started slowly building links to the homepage with anchor text. I am going to vary the anchor text a bit and build the links slowly. The reason for doing it slowly is that in a link building campaign you want to be consistent. If you go out and get 1000 new links in a day and the next day you get 0, well the search engines are probably going to think somethings up a apply a filter to devalue those likes for some time.

So far I have only gotten a couple new links.  So not much has been done.

One of the links I created for this site a while back; I created with the anchor text “Realty America GMAC” so they could rank for that in the event someone searched for it. I got to thinking and decided to go back and change the Anchor text on any link I did this on because I really doubt that any potential clients would actually search for this term.

So far I have found a couple and changed them to say “Hemet Real Estate”. This is a highly targeted term in the area and has good amount of daily searches. Now I have been checking their position in the SERPs every week or 2 and last night before bed noticed they jumped about 4-6 positions.  That’s pretty good for a couple anchor text changes.

This could be just a fluke. I am in a different state so google might just be displaying different results for me because of that. But, I don’t think that is the case because all the other sites above them are the same.

That’s it for now time to get back to Vacation =)